Prince's path to ASANA Voices began as a tech start-up founder. Before May 2018, he was a healthy but chronically worried start-up tech  founder — until the pressures of building a company caught up with him. He suddenly became barely able to walk, with blurry vision and spiking blood pressure, and emergency room doctors incorrectly assumed it was a stroke after a series of hospitalizations..

The experience led Prince to confront a hard truth: heart disease remains the leading cause of death in America, and much of it is preventable — yet the research and policy infrastructure meant to catch it early often misses the populations most at risk, including South Asian Americans, who face elevated cardiovascular risk at younger ages than the broader population. That gap, and the realization of how personal and preventable it was, became the catalyst for founding ASANA Voices.

Under Prince's leadership, ASANA Voices operates as a policy organization that is evidence-based, civically engaged, and bipartisan by design — serving as a bridge between the South Asian American community and elected officials, and convening researchers, advocates, and policymakers around shared evidence to advance solutions that serve everyone.